Niche Marketing

What is niche marketing?  Our text book describes a niche market as part of the population that buys a particular product or service.  Another definition is a very specific, specialized and profitable corner of the market.

Your task is to define a product and say how you want it to meet a certain niche or group of people in society.  In writing your essay, follow the guidelines sent to you in schoology.  You have to use the following unit vocabulary words and highlight them with red font in your composition

advertise attract  customers  niche market  target market  unique  consume  consumption, consumer, case study, compete, competitor, persuade, convince

Each group member will have to write in the first draft a 75 word description of one of the 4 topics about niche markets detailed in your schoology assignments.  Further instructions will be given to you here via the G10 English blog.  See you in class!